E-commerce Audit
https://nordishem.se · 124 products · SE
· 2026-07-12 (sample)
97 / 100 — Overall health
Executive summary
+€48 200
Estimated annual margin upside
Top actions
| # | | |
|---|
| 1 | Underpriced vs the Nordic market
Test raising toward the market median; the market supports a higher price. | +14 800/yr margin |
| 2 | Cheaper sourcing available
Evaluate adding this supplier to cut COGS (verify terms/MOQ). | +10 300/yr |
| 3 | Cheaper sourcing available
Evaluate switching supplier. | +8 500/yr |
| 4 | Underpriced vs the Nordic market
Raise toward market median. | +8 400/yr margin |
| 5 | Underpriced vs the Nordic market
Raise toward market median. | +6 200/yr margin |
| 6 | Missing product description
Write a unique 60-120 word description covering benefits, specs and use. | |
Scores
SEO99Ranking gap on a high-demand keyword (2 findings)
Technical & performance74Slow mobile performance (3 findings)
Structured data100No issues detected
Product images99Images missing alt text (2 findings)
Product copy99Missing product description (2 findings)
Product attributes100Missing GTIN/EAN (1 finding)
Traffic97Estimated organic traffic (1 finding)
Margin — repricing99Underpriced vs the Nordic market (3 findings)
Margin — sourcing99Cheaper sourcing available (2 findings)
Substitutes (out of stock)100Out of stock — data-backed substitutes available (1 finding)
Sourcing / restock100Restock / sourcing options (1 finding)
SEO
| SKU | Issue | Action | Priority | Impact |
|---|
| ROBO-9 | Ranking gap on a high-demand keyword | Optimize the page title, H1 and body copy and add internal links. | Medium | ~2 400/mo searches |
| KAFE-3 | Ranking gap on a high-demand keyword | Optimize on-page content for this term. | Medium | ~1 300/mo searches |
Technical & performance
| SKU | Issue | Action | Priority | Impact |
|---|
| Slow mobile performance | Improve LCP/CLS: compress images, defer non-critical JS, use a CDN. | Medium | PSI 41/100 |
| Outdated front-end technology | Modernize the theme/markup; legacy layout hurts UX and SEO. | Medium | |
| Missing favicon | Add a favicon for the browser tab. | Low | |
Product images
| SKU | Issue | Action | Priority | Impact |
|---|
| AIR-2 | Images missing alt text | Add descriptive alt text to every product image. | Medium | 31 of 124 products affected |
| GRIL-1 | Oversized product images | Compress and serve WebP to cut page weight and improve LCP. | Medium | ~640 KB saveable |
Product copy
| SKU | Issue | Action | Priority | Impact |
|---|
| BORS-7 | Missing product description | Write a unique 60-120 word description covering benefits, specs and use. | High | |
| KAFE-3 | Duplicate product description | Make each description unique — duplicated copy dilutes SEO. | Medium | |
Product attributes
| SKU | Issue | Action | Priority | Impact |
|---|
| BORS-7 | Missing GTIN/EAN | Add the manufacturer barcode — required for Shopping and market matching. | Medium | 18 products missing GTIN |
Traffic
| SKU | Issue | Action | Priority | Impact |
|---|
| Estimated organic traffic | Connect GA4/Search Console for exact figures; grow via the SEO actions. | Low | ~85 000/mo (est.) |
Margin — repricing
| SKU | Issue | Action | Priority | Impact |
|---|
| ROBO-9 | Underpriced vs the Nordic market | Test raising toward the market median; the market supports a higher price. | High | +14 800/yr margin |
| KAFE-3 | Underpriced vs the Nordic market | Raise toward market median. | High | +8 400/yr margin |
| AIR-2 | Underpriced vs the Nordic market | Raise toward market median. | High | +6 200/yr margin |
Margin — sourcing
| SKU | Issue | Action | Priority | Impact |
|---|
| ROBO-9 | Cheaper sourcing available | Evaluate adding this supplier to cut COGS (verify terms/MOQ). | High | +10 300/yr |
| GRIL-1 | Cheaper sourcing available | Evaluate switching supplier. | High | +8 500/yr |
Substitutes (out of stock)
| SKU | Issue | Action | Priority | Impact |
|---|
| AIR-2 | Out of stock — data-backed substitutes available | Feature these alternatives on the product page while restocking. | Medium | |
Sourcing / restock
| SKU | Issue | Action | Priority | Impact |
|---|
| AIR-2 | Restock / sourcing options | Contact the verified brand owner or listed wholesalers (candidates — verify). | Low | |
Methodology & confidence
Items marked “candidate — verify” are best-effort leads, not guaranteed data.
Marginal data cost this audit: $0.4200. Sources: DataForSEO, PageSpeed Insights, Icecat/GS1, national business registries.